1. Advertise to ALL our 1,000,000 website users, not just our 25,000 subscribers
2. Have very targetted advertising
3. Only pay for the instance that you are viewed
4. Cap the amount you wish to spend every month
2. Decide where to display your advert
3. Decide how much to pay per display. Minimum 1p.
4. Cap your monthly spend.
5. Buy an initial £1 credit from Paypal
